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NEWS > PAT Announces its Hammer time!


PAT announces its Hammer time!

February 2018, Sydney - Professional Audio & Television announced today the further growth of its Sydney-based team with the appointment of industry veteran Joe Hammer as Business Development Manager. In recent years Joe worked for industry post production icon Fairlight as APAC Sales Director, prior to assisting BlackMagic in their efforts to migrate Fairlight’s technology into their business model.

Managing Director of Professional Audio & Television - Patrick Salloch welcomed the new addition "Joe is a proven sales specialist who has impressed me with his technical in-depth-knowledge of the products he has represented over the years. We are honoured to have Joe on our team and are looking forward to growing various market verticals within our business through Joe's expertise, business acumen, and outstanding customer service mentality."

PAT has managed to extend its market reach in 2016, when the company opened its New Zealand office. 2017 was the biggest year on record for the company, which saw the company win various high-profile broadcast projects in Australia and New Zealand, while also building its own purpose-built facility. This year PAT aims to diversify its market verticals to provide their manufacturers with a wider market reach, while continuing their growth in the television and radio sectors.

Joe Hammer is ready for the task at hand "I have followed PAT over the years and I strongly believe that their company culture, as well as the consistent push to deliver cutting edge technology, paired with outstanding pre and post service, matches what I believe companies in our industry have to deliver to stay relevant and be successful.”

 Joe can be reached at or via phone on 02-9476 1272.