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NEWS > PAT and TAG form strategic alliance

 


Professional Audio Technology (PAT) has entered a commercial arrangement with local distributor Technical Audio Group covering the sales of Audio-Technica microphones and headphones for the broadcast and related sectors in Australia. With a wide product offering for recording, live broadcast and news gathering applications Audio-Technica is an ideal addition to the PAT portfolio.

‘Many of our broadcast customers, such as The OB Group and Gearhouse, already use Audio-Technica products so it made sense to strengthen our strategic alliance with TAG and A-T’ said PAT MD Patrick Salloch. ‘A-T products offer high quality, durability and outstanding performance for live touring, broadcast and recording studios and provide our customers a huge number of solutions at the right price.’

TAG’s Sales and Marketing Director Max Twartz commented ‘PAT has been heavily promoting Audio-Technica into the broadcast segment and it made sense to support that with a stronger association. We are looking forward to working together and increasing the awareness of A-T in the broadcast segment.’

Celebrating the company’s’ 50th year in 2012, Tokyo based Audio-Technica is a winner of numerous industry awards and has provided seamless audio coverage and technical support in major broadcast event like the GRAMMY® Awards, the Rock & Roll Hall of Fame induction ceremonies, World Cup Soccer, the Super Bowl, the Commonwealth Games, as well as the Summer Games in Beijing (2008), Athens (2004), Sydney (2000), and Atlanta (1996), and the Winter Games in Vancouver (2010), Torino (2006) and Salt Lake City (2002).