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NEWS > LAWO & VSM appoint PAT



Today Professional Audio Technology and LAWO announced their partnership for the Australian market at the Integrate Show at the Sydney Royal Hall of Industries. This surprising announcement does not come by itself, as it was also announced that Professional Audio Technology is now sales and integration agent for VSM (Virtual Studio Manager) one of the most powerful broadcast integration software packages in the world.  
Patrick Salloch MD of Professional Audio Technology reveals “These negotiations have been going on for a while and we are more than delighted to be able to have been awarded the agency of these world class brands for Australia. No doubt this announcement will put us on the map in the Australian Broadcast Industry, as our portfolio already includes some very well respected world class brands. The representation of LAWO and VSM has turned Professional Audio Technology into an absolute Pro Audio and Broadcast powerhouse.”
The announcements of the agency of LAWO and VSM for PAT follows similar announcements by companies such as Optocore GmbH, K.M.E., Bel (Digital Audio), Focal Professional, DIS – Danish Interpretation and Conferencing Systems over the past few month. Salloch continues “Of course there is method to the madness. We have had detailed plans and had conducted extensive market research on which brands we believed would do exceptionally well in our market and these are the brands we approached and put forward a solid business case. All of the brands that we represent have a unique world class quality about them, which makes them the world leaders in their chosen field. The fact that LAWO is the world leader when it comes to broadcast and pro audio applications is without question, and we are looking forward to representing this outstanding German manufacturer down under.”
LAWO has long been the leader in broadcast and pro audio technologies, recently providing the Soccer World Cup with more than 50 mc²56’s being used for broadcast and live applications. Rainer Kunzi, International President for LAWO commented “We are happy to work together with Professional Audio Technology in Australia. Patrick Salloch is known for his strong sales and marketing skills within this industry. We are looking forward to a long and prosperous future between LAWO and Professional Audio Technology.” The appointment of Professional Audio Technology will be effective immediately.